AI-Powered Relevance Engine (Perk-Based Access)

Starlight incorporates an advanced, proprietary AI-Powered Relevance Engine to enhance ad targeting and user experience. This engine analyzes patterns from anonymized and aggregated transaction data (e.g., purchase categories, transaction times, non-personally identifiable merchant data) in strict compliance with applicable privacy regulations, such as GDPR, ensuring individual user identities are not compromised. The system is designed to identify contextually relevant offers without relying on personally identifiable information (PII) for ad matching.

Full access to the engine's most advanced features, such as nuanced audience segmentation and predictive relevance scoring, is offered as a premium tiered benefit for advertisers holding qualifying amounts of STCT tokens. This structure allows advertisers to achieve better campaign performance and ROI, while standard relevance filtering applies to all campaigns to ensure a baseline quality of user experience.