Addressable Market

Starlight Pay is positioned within the high-value niche of post-transaction advertising. This segment offers unmatched engagement potential by reaching consumers at the moment of confirmed spending.

The platform operates within a reinforcing cycle. As Starlight payment technology gains adoption, the user base expands. A larger user base increases the volume and quality of ad inventory, which leads to higher advertising revenues. A defined portion of this revenue is then reinvested into the STAR token economy through ecosystem growth creation or increased user benefits, creating a compelling incentive for both investors and participants.

The global advertising market, which Starlight aims to strategically engage, presents a substantial and growing opportunity:

Global Market size

Global advertising spend is projected to reach $1.15 trillion by 2025–2026 [10].

Overall Market Growth

2025 Global Ad Spend Forecast by Region

Region/Country	Estimated Ad Spend in 2025 (Billion USD)	2025 Global Market Share (Based on $1.15 Trillion)	2025 Growth Rate (YoY)
United States (US)	451.9	Approx. 39.3%	+5.7%
China	205.5	Approx. 17.9%	+5.3%
Europe	164.9	Approx. 14.3%	+5.0%
United Kingdom (UK)	52.6	Approx. 4.6%	+7.1%
Japan	40	Approx. 3.5%	-2.00%
Middle East	12.6	Approx. 1.2%	+4.2%
Other Regions Total	Approx. 235.1	Approx. 19.2%	(Growth rates vary)
Global Total	1,150	100%	+6.7%

To capture a meaningful share of this market, Starlight, leveraging the Starlion infrastructure, will execute a targeted Global Market Expansion and Collaboration Strategy. This strategy focuses on partnerships with Key Banks and E-Commerce Players in the Middle East (specifically Saudi Arabia and UAE), the European Union, and Japan. The approach involves:

• Issuing co-branded fraud prevention cards targeting e-commerce companies, which serves as a powerful tool for the acquisition and retention of new banking customers.

• Securing exclusive issuance of physical cards embedded with Starlion's world-first asset protection platform to bank cardholders, further differentiating partner offerings and driving user adoption.

These regions present a significant target economic population of approximately 390 million, as detailed below:

Region	Saudi + UAE	European Union	Japan
Population	44 Million	450 Million	120 Million
Economically Active	35 million [11],[12]	280 Million [13]	72 million [14]
Total Cards Issued	44 million [15],[16]
SA :31M + UAE :13M	720 million [17]	310 million [18],[19]
Top Banks (Users)	ENBD: 17M [20]	Santander: 160M [21]	SMFG: 22M [22]
Top E-commerce MAU	Amazon.sa: 22M, Amazon.ae: 12M [23][24]	Amazon.de: 55M, Amazon.it: 43M [25]	Amazon.jp: 550M, Rakuten: 400M [26][27]

Target Economic Population: approx. 390 million total Economically Active : 35M + 280M + 72M ~ 390M

This strategic focus allows Starlight to leverage Starlion's proven technology in markets with high digital payment adoption and advertising spend growth. The platform's success is amplified by the foundational security and trust established by Starlion's underlying, certified payment solution.

Access to High-Value Consumers

Through integration with Starlion’s infrastructure, Starlight reaches actively spending consumers within trusted transactional flows. This creates premium advertising surfaces with high contextual relevance.

Growing Demand for STRC

Advertisers will require STRC to access the Starlight platform and receive pricing advantages and advanced features. Users seek STRC to unlock partner perks. This dual demand reinforces STRC's role as a utility asset with intrinsic platform value.

Scalability through Strategic Partnerships

As Starlion onboards new partners, Starlight gains reach and access to diverse user bases. Each new integration increases STRC’s utility and enhances the platform’s attractiveness to advertisers and users alike.